Modernism in Paul Rand Essay - 2165 Words

Modernism in Paul Rand Topic 1 Fabrizia Corsi Critical and Cultural Studies Dawn Correia (23rd April 2013) ‘Modernism’ is derived from ‘modo’, a Latin word which means â€Å"just now†( Philosophy Basics. n.d.). Modernism, in its broad explanation includes the different movements related to art in the Europe, initiating from the end of the 19th century till the beginning of 20th century (Design History Mashup, Philip S. , 2008). These latest European movements developed to reject the conventional arts of the previous times. The public, who showed initial controversy to the new ideas, gradually acknowledged them. A major portion of these European movements and the public and political protests were†¦show more content†¦It reminds the readers of the prisoners taken away in the concentration camps and how their Christmas will be. The red dots make the design more promising and meaningful because they can be interpreted in either of the two ways. They can be the blood drops of the prisoners in concentration camps or the people who lost their lives i n the war, or they may symbolize the Christmas decorations (Meggs, 2011). In this cover there is an influence from Cubism. Picasso introduced Cubism which was based upon fragmented images (Guillaume Dorothea, 2012). Such paintings made the viewer connect the parts like a puzzle. The technique of collage was also introduced by Picasso. He represented everyday life by different pictures and materials and integrated them to make a single design. This introduced a 3D outlook on the paintings which also gave a new meaning by the combination of different objects. Rand, inspired by Picasso, followed a similar pattern in the design discussed (Bernard, 2005). He made the cover by collating a number of objects: the barbed wire, the shadow of the wire which indicates space depth suggesting texture, the name card and the double meaning portrayed by the artwork. The constructivist movement has also influenced Rand’s work. This is evident from the use of space geometrically and colors. The colors; red, white and black were prominently used by Russian constructivistShow MoreRelatedPaul Rand: Father Of Modern Graphic Design Essay1794 Words   |  8 PagesWhen Paul Rand died at age 82, his career had spanned six decades and numerous chapters of design history. His efforts to elevate graphic design from craft to profession began as early as 1932, when he was still in his teens. By the early 1940s, he had influenced the practice of advertising, book, magazine, and package design. By the late 1940s, he had developed a design language based purely on form where once only style and technique prevailed (Heller). Rand did not set out to be a radicalRead MorePaul Rand: Father of Modern Graphic Design Essay1820 Words   |  8 PagesWhen Paul Rand died at age 82, his career had spanned six decades and numerous chapters of design history. 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The Eight Crisis Stages Of Erik Erikson Development Theory

A theory is defined by an interrelated, coherent set of ideas that help to explain phenomena and facilitate predictions. With development the series of age-related changes that happen over the course of a life span which theorist observe these developments as a series of stages during which individuals displays qualities of behavior patterns. There are five theoretical orientation to development such as psychoanalytic, cognitive, behavioral and social cognitive, ethological, and ecological. It is a fact that these developmental theories don’t typically agree with one another so for the purpose of this research I will focus on four of the eight crisis stages of Erik Erikson development theory and a psychosocial theorists and Lev Vygotsky development theory as a sociocultural theorist focusing on the concept of zone of proximal development and scaffolding. Both although from different times in history shared similar ideas in terms of child development. Psychologist Erik Erikson was born in Frankfurt Germany on June 15th of 1902 and died in Harwich Massachusetts on May 12th 1994 as one of the more influential figures in child developmental theories. Mister Erikson was heavily influenced by the work of the famous psychoanalytic theorist Sigmund Freud however influence did not stop him from the belief that Freud s theory misjudged important dimensions of the human development (Santrock, 2012). Erikson s theory on psychosocial development, explains how weShow MoreRelatedErik Erikson s Stages Of Development1608 Words   |  7 PagesThe Psychosocial Development The View on Erik H. Erikson s Stages of Development Frank Phan Cosumnes River College Psychology 300 Abstract This paper will touch over the aspects of Erik H Erickson s eight stages and how they affect everyday lives from infancy to adulthood. The paper will go over the approximate ages and the psychosocial crisis that they will eventually come to. 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Erik had blond hair, blue eyes, and NordicRead MoreErik Erikson : Psychosocial Development1103 Words   |  5 PagesErik Erikson: Psychosocial Stages of Development â€Å"Erik Erikson was best-known for his famous theory of psychosocial development and the concept of the identity crisis. His theories marked and important shift in thinking on personality; instead of focusing simply on early childhood events, his psychosocial theory looked at how social influences contribute to personality throughout the entire lifespan† (Cherry). This paper will discuss Erikson’s childhood and the influence it had on his work. AlsoRead MoreErik Erikson s Psychosocial Theory Of Development1582 Words   |  7 PagesErik Erikson’s Psychosocial Theory of Development Erik Erikson, a German psychologist of the early 1900s, is most known for his theory on psychosocial development in humans. He was heavily influenced by his work with Anna Freud and her father, Sigmund Freud. However, in his research, he put emphasis on the cultural and social impact on identity development and studying the ego, which he believed developed with successful crisis resolving throughout life (â€Å"Erikson’s Stages†, 2007). He proposed theRead MoreCompare and contrast the developmental life span theories742 Words   |  3 PagesUrie Bronfenbrenner perspective on lifespan development was the bio-ecological approach which suggest that five levels if the environment simultaneously influence indviduals. He tagged different aspects or levels of environment that influences a child’s development. Urie Bronfenbrenner five major systems are called microsystem; which is everyday immediate environment in which children lead their daily lives. Second is the me sosystem; which provides connections between the various aspects of the microsystemRead MoreAnalysis Of Eriksons Theory On Early Childhood Education1212 Words   |  5 Pagesthe education profession. Erik Erikson Hope is both the earliest and the most indispensable virtue inherent in the state of being alive. If life is to be sustained hope must remain, even where confidence is wounded, trust impaired. - Erik Erikson Erik Erikson (1902-1994) was a Germon born developmental psychologist and psychoanalyst known for his theory on psychosocial development of human lie. He is most famous for devising the phrase â€Å"identity crisis.† Erikson was a Harvard professor althoughRead MoreErik Erikson s Psychosocial Theory On Child Development1388 Words   |  6 PagesErik Erikson’s Psychosocial Theory on Child Development Erik Erikson, a well known developmental theorist, developed his theory about stages of human development from birth to death by using Freud s work as a starting point. According to Erikson, personality develops in a series of stages. Erikson found out that children experience conflicts which affect their development. He described the internal conflict which children go through in developmental stages using the term ‘crisis’ and are based onRead MoreIndustry Vs Inferiority Or Albert Bandura Social Learning Theory And Self-Adolency1444 Words   |  6 Pagesmore complete in describing what it takes for the grade school child to develop mastery and competence, Erik Erikson Industry versus inferiority or Albert Bandura social learning theory and self-efficacy. Industry vs inferiority is stage four of Erik Erikson’s theory of psychosocial development. Industry versus inferiority is the fourth stage of Erik Eriksons theory of psychosocial development. If the child cannot develop the specific skill they feel society is demanding (e.g., being athletic) then

Marketing and Customer Engagement Analysis

Question: Discuss about the Consumer behavior analysis, including identification of the type of consumer and target market. Answer: Introduction: To analyze the buying behavior of consumes is the most important part for every company. Consumers are the pillar for the success of a company. So, it is crucial to analyze the behavior of the consumers towards product and services (Baraban Durocher, 2010). The Aloha poke caf is expanding its business in Australia. Before expanding the business, it is important for the caf to understand the consumer behavior in the Australian market. The cafe has variety in food and it brings innovations in the food time to time. Along with this, aloha poke caf provides a variety of healthy, nutritious and clean catering to its customers. But, to attract t more and more customers, caf needs to understand the needs and requirements of the customers (Egerton-Thomas, 2006). There are four steps to analyze the behavior of the consumers It is important for the Aloha poke caf to provide such services to the customers which can grasp the attention of the customers. The Aloha poke has identified the young customers for marketing the products. It has been seen that there are lots of young people who are going college and school. The caf will be beneficial for them to take lunch and dinner and to do the parties. They want best quality of food in good taste with lower rates. Info search In this part, Aloha poke needs to search the information related to the customers taste and preferences. There is lots of competition in the food industry and the substitutes of the products are available easily. So, there is the possibility that consumers can switch to other caf if they are not satisfied (Armstrong Cunningham, 2012). Next point is evaluation of info search done by the company. In the evaluation part, caf has to categorize the customers based on their tastes and preferences. For example, some people like black coffee and some people like strong sugar in coffee. On the basis of categorization, caf will be able to satisfy the customers. In this part, Aloha poke caf needs to compare the purchasing decisions of the customers with other cafes. On the basis of purchasing evaluation, Caf will be able to analyze the mindset of the consumers in terms of their products. It is important not only to please the customers at the time of purchasing but also satisfy them for the post purchasing. In this part, caf need to satisfy the customers in such a way that they come to the caf again and again for further services. Type of customers and Target market The Aloha poke caf will mainly attract the age group of 24 to 38. It will attract 30% of young population to enter the new market in the beginning. The reason is that they are the most social and tech-savvy generation of the country. Aloha poke caf can get benefit from this generation because the young people are fond of eat out and drink coffee outside of the home. After that, caf will focus on the family members and family oriented group (Fifield, 2012). The target market of caf is described in the figure. References Armstrong, G., Cunningham, M. H. (2012). Principles of marketing. Australia: Pearson publication Baraban, R. S. Durocher, J. F. (2010).Successful Restaurant Design. USA: John Wiley Sons Egerton-Thomas, C. (2006). How to open and run a successful restaurant. (3rd). UK: John Wiley and Sons, Inc Fifield, P. (2012). Marketing strategy. (2nd edition). Berlin: Reed educational publishing Pvt Ltd

Archetypal Symbols in the Alchemist Essay Example For Students

Archetypal Symbols in the Alchemist Essay The Alchemist was written by Paulo Coelho and it was first published in 1988. It was originally written in Portuguese and has since been translated in 67 different languages. It has sold over 65 million copies worldwide and was awarded â€Å"Best Fiction Corine International Award† in 2002. It follows a story of a boy named Santiago who is following his personal legend. The Alchemist has many archetypal themes and symbols including wise old men, women, and the nature around him. Throughout this novel, Coelho uses archetypal men. The men he uses are the Alchemist, his father, and the King of Salem. Wise old men symbolize the ‘savior’, ‘redeemer’, and the ‘guru’. The first of the three wise men that Santiago encounters is his father. His father had wanted Santiago to become a priest, but despite those wishes he had; he still gave Santiago his blessing when he told him he wanted to travel and become a shepherd. The second wise man Santiago encountered on his journey was the King of Salem. This man motivates Santiago to follow his personal legend. He tells him that his recurrent dream is true and he should follow the dream to the pyramids of Egypt. The final and most important wise man Santiago came upon in his journey was the Alchemist. The Alchemist was the one to â€Å"push him† to stay on the right path of following his personal legend, rather than staying with Fatima in the oasis. He guided him through the desert and taught him many things along the way, including about the Soul of the World and how everything is connected. â€Å"You must understand that love never keeps a man from pursuing his Personal Legend. If he abandons that pursuit, it’s because it wasn’t true love . . . the love that speaks the Language of the World† (Coelho 120). These three wise old men were very important because if Santiago had never came across them he would have just given up on his Personal Legend and just remained a shepherd for the rest of his life. In addition, Paulo Coelho uses archetypal women. Archetypal women represent the mysteries of life, death, and transformation. The women he uses are the gypsy woman, his mother, and his soul mate, Fatima. The first woman he comes across is his own mother. His mother is much like his father, who wants him to just to grow up and become a priest. Regardless of that however, she is very supportive and wishes him the best when Santiago tells his parents he wants to be a shepherd. The next woman he encounters is the gypsy woman. Santiago went to visit a gypsy to see if she had could figure out anything about the dream he kept on having. She tells him that he should follow these dreams to the pyramids, but once he finds this treasure, he must give her one tenth of it. ‘â€Å"And this is my interpretation: you must go to the Pyramids in Egypt. I have never heard of them, but, if it was a child who showed them to you, they exist. There you will find a treasure that will make you a rich man’† (Coelho 14). The final woman he meets is his soul mate, Fatima. When he first meets Fatima he falls straight in love with her. He had wanted to stay behind and leave his Personal Legend, but it was Fatima and the Alchemist who had told him not to abandon it. Fatima told him to come back for her once he had found his Personal Legend and that she would wait for him no matter how long it would take him. These three women helped guide Santiago and kept him on the right path to finding his Personal Legend. .u2078659c3165a58b593edcd1cb7ba2ec , .u2078659c3165a58b593edcd1cb7ba2ec .postImageUrl , .u2078659c3165a58b593edcd1cb7ba2ec .centered-text-area { min-height: 80px; position: relative; } .u2078659c3165a58b593edcd1cb7ba2ec , .u2078659c3165a58b593edcd1cb7ba2ec:hover , .u2078659c3165a58b593edcd1cb7ba2ec:visited , .u2078659c3165a58b593edcd1cb7ba2ec:active { border:0!important; } .u2078659c3165a58b593edcd1cb7ba2ec .clearfix:after { content: ""; display: table; clear: both; } .u2078659c3165a58b593edcd1cb7ba2ec { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2078659c3165a58b593edcd1cb7ba2ec:active , .u2078659c3165a58b593edcd1cb7ba2ec:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2078659c3165a58b593edcd1cb7ba2ec .centered-text-area { width: 100%; position: relative ; } .u2078659c3165a58b593edcd1cb7ba2ec .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2078659c3165a58b593edcd1cb7ba2ec .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2078659c3165a58b593edcd1cb7ba2ec .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2078659c3165a58b593edcd1cb7ba2ec:hover .ctaButton { background-color: #34495E!important; } .u2078659c3165a58b593edcd1cb7ba2ec .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2078659c3165a58b593edcd1cb7ba2ec .u2078659c3165a58b593edcd1cb7ba2ec-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2078659c3165a58b593edcd1cb7ba2ec:after { content: ""; display: block; clear: both; } READ: How To Build A Web Page EssayA final example of archetypal symbols used in The Alchemist is nature. The tree, which symbolizes its growth, proliferation, generative and regenerative processes, was used a lot. Near the beginning of the story, Santiago rests in churchyard with a giant sycamore tree growing out of it, where he had his dream of his treasure. Santiago also encounters the palm trees which symbolize life in the desert. â€Å"The roof had fallen in long ago, and an enormous sycamore had grown on the spot where the sacristy had once stood† (Coelho 3). Santiago then encounters the same sycamore tree when he goes full circle on his journey. Another symbol is the desert. The desert represents death, and desolation. As Santiago travels across it, he learns a lot about himself and everything around him and how they are all connected to each other. One of the many others Coelho uses is water. Water symbolizes the mystery of creation; birth-death-resurrection; purification and redemption; fertility and growth. The water shows up first when he crosses the ocean. It shows him leaving his old shepherd self behind and moving forward toward his Personal Legend. It shows up again at the oasis when he first sees Fatima which represents the fertility and growth because immediately after that he falls in love with her. The three archetypal details in nature I listed are just a few of many that were used throughout The Alchemist. Three archetypal topics were used throughout The Alchemist which was the use of wise old men, women, and nature. These archetypal details made the book what it is and were among the most important details throughout the book. Archetypal details have been used in every story, from The Iliad, to The Natural; they have been used all throughout time. All of the archetypes helped Santiago to find his Personal Legend. The wise old men were there to help him realize and be supportive and keep him on the right path to finding his Personal Legend. The women were supportive much like how the men were and helped to keep him on the right path. Nature was used mainly to symbolize the changes that Santiago himself was undergoing. These three archetypal symbols and themes; wise old men, women, and nature, were used throughout the novel, The Alchemist.