Batch Distillation Column Assignment Example | Topics and Well Written Essays - 500 words

Batch Distillation Column - Assignment Example A single batch column is able to separate a multi-component mixture in a single operation, to its various components. During the start-up period, the column is adjusted in a way that ensures the distillate produced will be of desired purity (Jana, 2008, 145). The production period is, in contrast, the part of the process during which the product is withdrawn from the column. Operation of the batch distillation column takes place in four ways. Constant reflux ratio, total reflux, optimal ratio, and constant distillate composition are the methods used in operating batch distillation column. The method of operation of the batch distillation column is dependent on the type of mixture that is being separated. In the separation of the methanol/water mixture for instance, total reflux method could be appropriately used. In total reflux, the batch process is left alone to approach steady state before the withdrawal of the distillate product is allowed to start. In order to now achieve steady state, overhead vapours are condensed and collected in the condenser-reflux drum system (Diwekar, 2011, 5). All the liquid that has been condensed is directed to return to the column. When this happens, the liquid is further taken through the distillation process several times until there is no more distillate product to be removed. This continuous process of reflux and subsequent distillation ensures that the maximum possible purity is obtained, since no more distillate product is left unremoved. The process that goes on in the batch distillation column is a complex one. Liquid mixture is put in a vessel that is known as the still spot. The vessel is then heated to such a time as vapour is produced, and the vapour is directed to a rectifying column. As the vapours rise in the column, they become enriched in the component of the mixture that is more volatile. In the initial start-up period, all the vapour collected from the top section of the column is

Transformational Learning Essay Example for Free

Transformational Learning Essay I believe that transformational learning process when everyone in the world goes through it in their life. When that time in your life comes up if you are on the right path or no sometimes you are on the right career path or not some adult change their career path that’s is using their transformational learning. A transformational learning experience from my life is when my mother told me and my sibling that we was moving to myrtle beach south Carolina it took us nine hundred thirty eight miles away from our family. I was so heart broken when my mother told me that the process of us moving was overwhelming and so painful, my mother didn’t know how to tell our family that we was moving so far away. This moving process was so stressful for me and my siblings, but also exciting that we was moving to a new state and not knowing anyone or how to get around to places without getting are self lost. My mother knew our family members would be so sad because we Was moving so far away. My mother had to make sure the moving process went well before we moved to Myrtle Beach. One of the Mezirow’s seven phases that applies to my experiences would be recognizing that others have gone through a similar process. I researched that everyday people move to better their self and to better their kids in their education or better their career. My mother move to Myrtle Beach South Carolina so that me and my sibling can further are career and are goals.

Symbols and Symbolism - Pearl as Living Symbol in The Scarlet Letter :: Scarlet Letter essays

Pearl as Living Symbol in The Scarlet Letter      Ã‚  Ã‚   Pearl.   A child born of sin.   Conceived by lust.   Created by impurity.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As the result of her parents fall from grace, she represents the sinfulness of their act, and is a continual tool for the recollection of their dubious deed.   Sent, was she, from the Almighty God as a gift, and a burden of the heart.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "'God gave me the child?' cried she.   'He gave her in requital of all things else, which ye had taken from me.   She is my happiness!- she is my torture, none the less!   See ye not, she is the scarlet letter, only capable of being loved, and so endowed with a million fold the power of retribution for my sin?   Ye shall not take her!   I will die first!'"(109)      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "'There is truth in what she says,' began the minister, with a voice sweet, tremulous, but powerful, insomuch that the hall reechoed, and the hollow armor rang with it - 'truth in what Hester says, and in the feeling which inspires her!'"(110)...      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "'I must be even so,' resumed the minister.'" " 'This child of its father's guilt and its mother's shame hath come from the hand of God, to work in many ways upon her heart, who pleads so earnestly, and with such bitterness of spirit, the right to keep her.   It was meant, doubtless, as the mother herself hath told us, for a retribution too; a torture to be felt at many an unthought-of moment; a pang, a sting, an ever-recurring agony, in the midst of a troubled joy!   Hath she not expressed this thought with the garb of the poor child, so forcibly reminding us of that red symbol which sears her bosom?'"(110-111).      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pearls gestures, and the essence which her presence pours forth, insinuate to the child's evil roots and the effect there of.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "the child could not be made amenable to rules.   In giving her existence, a great law had been broken, and the result was a being whose elements where perhaps beautiful and brilliant, but all in disorder."... "Above all, the warfare of Hester's spirit, at that epoch, was perpetuated in Pearl.   She could recognize her wild, desperate, defiant mood, the

Linguistic Performance and Competence Essay

Linguistic Knowledge Speakers’ linguistic knowledge permits them to form longer and longer sentences by joining sentences and phases together or adding modifiers to a noun. whether you stop at three, five or eighteen adjectives, it is impossible to limit the number you could add if desired. Very long sentences are theoretically possible, but they are highly improbable. Evidently, there is a difference between having the knowledge necessary to produce sentences of a language, and applying this knowledge. It is a difference between what you know, which your linguistic competence  is, and how you use this knowledge in actual speech production and comprehension, which is your linguistic performance. Linguistic Performance Linguistic Performance – a speaker’s actual use of language in real situations; what the speaker actually says, including grammatical errors and other non-linguistic features such as hesitations and other disfluencies. When we speak, we usually wish to convey some message. At some stage in the act of producing speech, we must organize our thoughts into strings of words. Sometimes the message is garbled. We may stammer, or  pause, or produce slips of the tongue. We may even sound like the baby, who illustrates the difference between linguistic knowledge and the way we use that knowledge in performance. Linguistic Competence Linguistic competence is a term used by speech experts and anthropologists to describe how language is defined within a community of speakers. This term applies to mastering the combination of sounds, syntax and semantics known as the grammar of a language. †¢ACCORDING TO CHOMSKY, COMPETENCE IS THE ‘IDEAL’ LANGUAGE SYSTEM THAT makes it possible for speakers to produce and understand an infinite  number of sentences in their language, and to distinguish grammatical sentences from ungrammatical sentences. oThis means a person’s ability to create and understand sentences, including sentences they have never heard before. Competence versus Performance â€Å"Linguistic theory is concerned primarily with an ideal speaker-listener, in a completely homogeneous speech-communication, who know it’s (the speech community’s) language perfectly and that it is unaffected by such grammatically irrelevant conditions as memory limitations, distractions, shifts of attention and interest, and errors (random or characteristic) in  applying his knowledge of this language in actual performance. â€Å" Chomsky differentiates competence, which is an idealized capacity, from performance being the production of actual utterances. According to him, competence is the ideal speaker-hearer’s knowledge of his or her language and it is the ‘mental reality’ which is responsible for all those aspects of language use which can be characterized as ‘linguistic’. Chomsky argues that only under an idealized situation whereby the speaker-hearer is unaffected by grammatically irrelevant conditions such as memory limitations and distractions  will performance be a direct reflection of competence. A sample of natural speech consisting of numerous false starts and other deviations will not provide such data. Therefore, he claims that a fundamental distinction has to be made between the competence and performance. Chomsky dismissed criticisms of delimiting the study of performance in favor of the study of underlying competence, as unwarranted and completely misdirected. He claims that the descriptivist limitation-in-principle to classification and organization of data, the  Ã¢â‚¬Å"extracting patterns† from a corpus of observed speech and the describing â€Å"speech habits† etc. are the core factors that precludes the development of a theory of actual performance. Chomsky thinks that what linguists should study is the ideal speaker’s competence, not his performance, which is too haphazard to be studied. Although a speaker possesses an internalized set of rules and applies them in actual use, he cannot tell exactly what these rules are. So the task of a linguist is to determine from the data of performance the underlying system of rules that has been mastered by the language user.

Lab Report I

Determining the Stoichiometry of Chemical Reactions Mrs. Farrales Nikita Pandya October 23, 2012 December 3, 2012 INRODUCTION In the method of continuous variations the total number of moles of reactants is kept constant for the series of measurements. Each measurement is made with a different mole ratio of reactants. A mole ratio is ratio between the amounts in moles of any two compounds involved in a chemical reaction.Mole ratios are used as conversion factors between products and reactants in many chemistry problems. The optimum ratio, which is the stoichiometric ratio in the equation, form the greatest amount of product, and, if the reaction is exothermic, generate the most heat and maximum temperature change, Double replacement reactions are generally considered to be irreversible. The formation of an insoluble precipitate provides a driving force that makes the reaction proceed in one direction only.In a double reaction, the two reactants which are aqueous solutions (which can be broken down), can form two products one also an aqueous solution, and another which can be a precipitate, water, or a gas, which cannot be broken down, therefore making the reaction irreversible. The objective/goal of this laboratory is to find the optimum mole ratio for the formation of a precipitate in a double replacement reaction and use this information to predict the chemical formula of the precipitate. How can the products of a double reaction be predicted?How will it be determined if a product is aqueous or a precipitate? How will the method of continuous variations help determine the mole ratio of the two reactants? METHODS Materials: 1. Copper (II) chloride solution, CuCl2, 0. 05 M, 210 mL 2. Iron (III) nitrate solution, Fe(NO3) 3, 0. 1 M. 110 mL 3. Sodium hydroxide solution, NaOH, 0. 1 M, 320 mL 4. Sodium phosphate, tribasic, solution, Na3PO4, 0. 05 M, 210 ml 5. (14+) Test tubes (some graduated, some without graduations) 6. Black Marker 7. Marking tape 8. (2) Stirring rods, large 9. Pipets 10. (2) Test tube racks 1. (2) Pairs of gloves 12. Lab goggles 13. Lab apron 14. Timer 15. Para film Procedure The lab was set up, as it is seen in figure 1, with seven test tubes in a test tube rack. Using a clean 10mL graduated cylinder, the appropriate volume of iron(III) nitrate solution was taken from its container and transferred/added to each test tube using a pipet. Using a another clean 10mL graduated cylinder, the appropriate volume of sodium hydroxide solution was taken from its container and transferred/added to each test tube, which already contained iron(III) nitrate, using a pipet.Before the timer was started, each of the solutions in the test tube was stirred/mixed with a large stirring rod. This ensured that both the reactants mixed properly. After stirring the solutions, observations were noted for any signs of chemical changes. The mixtures were to be left for 10 minutes (a timer was used) to sit undisturbed, because any movement of the test tube could cause a hindrance in the settlement of the precipitate. Though each test tube was left undisturbed for 10 minutes, final observations were made after the solutions were left to sit undisturbed for 24 hours.After the 24 hours of settling, the volume of the precipitate in each test tube was measured and recorded. For test tube with graduations, seeing the numbers at eye level made the calculations, but for test tubes with no graduations a different method was used to measure the volume of the precipitate. First another test tube of the same size was found, then using a pipet, 1ml of water was measured in a 10mL graduated cylinder, and then poured into the similar size test tube. Using a black marker graduations were written on the test tube. Graduations up to 5mL only were made.After the graduations were complete the â€Å"graduated† test tube was held side by side with the similar size test tube with no graduations, and the precipitate was measured using this metho d. The same procedures were repeated with the reactants of the second table, CuCl2 and Na3PO4 Figure 1: The set up of the lab, the test tubes were labeled 1-7 RESULTS Data Table 1: Ratio between Fe(NO3)3 and NaOH are presented in this table along with the amount of precipitate that was produced in each of the test tube. Test Tube | 1| 2| 3| 4| 5| 6| 7| Fe(NO3)3, 0. 1M, mL| 1| 2| 4| 3| 2| 5| 4|NaOH, 0. 1M, mL| 11| 10| 16| 9| 5| 10| 6| Fe:OH Mole Ratio| 1:11| 1:5| 1:4| 1:3| 2:5| 1:2| 2:3| Volume of Precipitate (mL)| 1 mL| 2. 8 mL| 3 mL| 0 mL| 0 mL| 0 mL| 0 mL| Data Table 2: Ratio between CuCl2 and Na3PO4 are presented in this table along with the amount of precipitate that was produced in each of the test tube. Test Tube | 1| 2| 3| 4| 5| 6| 7| CuCl2, 0. 05 M, mL| 1| 4| 4| 6| 6| 8| 5| Na3PO4, 0. 05 M, mL| 5| 8| 6| 6| 4| 4| 1| Cu:PO4 Mole Ratio| 1:5| 1:2| 2:3| 1:1| 3:2| 2:1| 5:1| Volume of Precipitate (mL)| 1 mL| 4 mL| 3. 75 mL| 4 mL| 2. 5 mL| 3. 2 mL| 1 mL|RESULTS PARAGRAPH – PO ST LAB QUESTIONS Observations: Fe(NO3)3 and NaOH 1. Start time: 12:07 Separated instantly. After 3 minutes separated halfway End time: 12:17 Precipitate is 1/5 of test tube color is light orange 24 hours later: Same results 2. Start time: 12:11 Separated a little End time: 12:21 The precipitate takes up 2/5 of the test tube & is orange 24 hours later: Same results 3. Start time: 12:15 Instant separation End time: 12:25 Liquid still a little cloudy. Precipitate is ? of test tube color is light/dark orange 24 hours later: Same results 4.Start time: 12:19 Separating VERY slowly End time: 12:29 There is no precipitate just yet. Very cloudy. 24 hours later: Same results 5. Start time: 12:22 Separation did not occur instantly End time: 12:32 There is no precipitate just yet. Very cloudy. 24 hours later: Same results 6. Start time: 12:24 Separation did not occur instantly End time: 12:34 There is no precipitate. Very Cloudy. 24 hours later: Same results 7. Start time: 12:27 Separation did not occur instantly End time: 12:37 There is no precipitate just yet. 24 hours later: Same results CuCl2 and Na3PO4 1.Start time: 12:36 Separated quickly End time: 12:46 Precipitate ? of test tube. Color is light blue 24 hours later: Same results 2. Start time: 12:37 Separated quickly End time: 12:47 Precipitate is ? of test tube. Color is regular blue 24 hours later: Same results 3. Start time: 12:39 Separated quickly End time: 12:49 Precipitate is ? of test tube. Color is regular blue. 24 hours later: Same results 4. Start time: 12:41 Separated only a little bit in the first two minutes End time: 12:51 Precipitate is ? of test tube and color is light blue 24 hours later: Same results 5.Start time: 12:42 Separated only a little bit in the first two minutes End time: 12:52 Precipitate is 2/5 of test tube and color is light blue 24 hours later: Same results 6. Start time: 12:43 Separated only a little bit in the first two minutes End time: 12:53 Precipitate is 3/5 of test tube and co lor is light blue 24 hours later: Same results 7. Start time: 12:45 Separated only a little bit in the first two minutes End time: 12:55 Precipitate is 1/5 of test tube and color is light blue In the observations mentioned above, estimates using numbers (fractions) were made.These fractions basically estimate the amount of precipitate that was formed in each test tube, or the lack of a precipitate. Observations were made after the ten-minute mark, and then left under the fume hood for 24hrs due to the fact that time fell short; observations were made then also. The observations also show that in the test tube where it was recorded that the separation between the compounds was instant, there was a precipitate formed. Respectively the observations also show that in test tubes where it was recorded that separation between the compounds was not instant, there was no precipitate formed.These observations describe the color of the solution/precipitate, and tell the transparency of the sol ution. Lastly these observations elaborate on the slow or fast process of how each solution separated into a precipitate, or didn’t, based on their specific mole ratio. It justifies how the different mole ratio produced the different precipitate amount. Figure 2: Fe(NO3)3 and NaOHFigure 3: CuCl2 and Na3PO4 These pictures show a visual of the seven test tubes in each experiment. In some of them the precipitates are present, in other test tubes there are no precipitates present, which means that they are still solutions.The test tubes with graduations, that had precipitates present were measured by reading the number at eye level. But test tube with no graduations, that had precipitates present, a special method that was mentioned in the procedures were used. Since in experiment two, all of the test tubes had a precipitate present there was a clear distinction in colors, the blue and clear, they were heterogonous mixtures. But in experiment one, only three of the seven test tub es had precipitates present, in those three test tubes there is a distinction in color, the red-ish orange and clear, they were heterogonous mixtures.But in the other four test tubes, since they are solutions it is a homogenous mixture where the entire solution has one consistency and color. DISCUSSION By conducting the experiment, and analyzing the results, the optimum mole ratio for the formation of the precipitate in a double replacement reaction was found, and the chemical formula of the precipitate was found, the initial purpose of the experiment. At the beginning of the experiment two questions were proposed. ANSWER QUESTIONS ERRORS CONCLUSION LITTLE BIT FROM DATA AND DISCUSSION PARAGRAPH.

Environmental Science And Human Populations Worksheet Essays

Environmental Science And Human Populations Worksheet Essays Environmental Science And Human Populations Worksheet Essay Environmental Science And Human Populations Worksheet Essay What would you include in a brief summary on the history of the modern environmental movement, from the 1 sass to the present? October 2, 1968 The Wild and Scenic Rivers Act, the National Trails System Act January 1, 1970 The National Environmental Policy Act (NEAP) April 22, 1970 The first national Earth Day February 17, 1981 President Reagan issues Executive Order; Office of Management and Budget (MOB) 20th anniversary of Earth Day 2. Explain the primary concern over exponential population growth. What promotes exponential population growth? What constrains exponential population growth? Population concern is about the balance between human needs and the resources available to meet those needs, now, and the future. Population has a constant birth rate through time and is never limited by food or disease, it as, exponential growth the birth rate alone controls how the population grows. 3. What is carrying capacity? Compare predictions for human population growth in developed countries versus developing countries. What will occur if carrying capacity is exceeded? The carrying capacity of a given ecosystem is the total number of organisms in a given species for which there are sufficient resources, so that they survive and reproduce. Developing countries have poor access to birth control, often reactive religions which prohibit birth control and value large families, and often have a lot of farmers, who benefit from having lots of children to help them work the land and take care of them in their old age. If carrying capacity exceeded warfare might occur. 4. How do individual choices affect natural ecosystem? Provide examples from your personal or community experience. Nearly every activity a person does affects the ecosystem, either positively or negatively. I live in the city, there are a lot of people, trash, buses, cars and transportation.

Proposal to analyze your current computer systems

SUBJECT: Proposal to analyze your current computer systems and the problems you are experiencing with data circulation. On January 5, 2001 I had a meeting with you to discuss the possibility of installing a full working server-based networking scheme for your company. You indicated that you do not have an existing network and that your company is growing out of the current computer scheme. You also said that you need a better way of communicating between departments. We discussed how I could help you in determining what you will need to have a working network that would meet your current financial and business needs. However, you indicated that the cost was not as important as a sound and functioning network. Upon your request I have developed a proposal to implement a plan of action to address your needs. At the current time you have 10 computers throughout your office. You also have four computers in your plant area. The 10 computers that are in your office area are broken up in to 3 divisions. The first is for sales representation. The second is for your accounting department and the third is for your Engineering team. In the plant area the computers are set up strictly for processing and other pertinent information for your daily recycling specifications. The problem that you are experiencing is that you have no way to efficiently communicate between departments. You need share information between departments without physically consulting each other in person. You also indicated to me that you have lost data from computer failures, which has lead to time constrictions, loss of sales, and organization. Your main focus is how to utilize a networking scheme that would eliminate these issues. The top priority of this project is to analyze your current problems and to develop a networking plan that would suit your financial

Biography of Joseph Louis Lagrange, Mathematician

Biography of Joseph Louis Lagrange, Mathematician Joseph Louis Lagrange (1736–1813) is considered to be one of the greatest mathematicians in history. Born in Italy, he made his home in France before, during, and after the French Revolution. His most important contributions to modern mathematics related to number theory and celestial mechanics, and analytic mechanics; his 1788 book Analytic Mechanics is the foundation for all later work in the field. Fast Facts: Joseph-Louis Lagrange Known For: Major contributions to mathematicsAlso Known As: Giuseppe Lodovico LagrangiaBorn: January 25, 1736 in Turin,  Piedmont-Sardinia (present-day Italy)Parents: Giuseppe Francesco Lodovico Lagrangia, Maria Teresa GrossoDied: April 10, 1813 in Paris,  FranceEducation: University of TurinPublished Works:  Letter to Giulio Carlo da Fagnano, Analytical Mechanics, Miscellany of Philosophy and Mathematics, Mà ©langes de Philosophie et de Mathà ©matique, Essai sur le Problà ¨me des Trois CorpsAwards and Honors:  Member of the Berlin Academy, Fellow of the  Royal Society of Edinburgh, foreign member of the  Royal Swedish Academy of Sciences, Grand Officer of Napoleons  Legion of Honour  and a  Count of the Empire, Grand Croix of the  Ordre Impà ©rial de la Rà ©union, 1764 prize of the  French Academy of Sciences  for his memoir on the  libration  of the Moon, commemorated on a plaque in the  Eiffel Tower, namesake for the  lunar crater  LagrangeSp ouse(s): Vittoria Conti, Renà ©e-Franà §oise-Adà ©laà ¯de Le MonnierNotable Quote: I will deduce the complete mechanics of solid and fluid bodies using the principle of least action. Early Life Joseph Louis Lagrange was born in Turin, the capital of the kingdom of Piedmont-Sardinia, to a well-to-do family on January 25, 1736. His father was treasurer of the Office of Public Works and Fortifications in Turin, but he lost his fortune as a result of bad investments. Young Joseph was intended to be a lawyer and attended the University of Turin with that goal; it wasnt until the age of 17 that he became interested in mathematics. His interest was piqued by a paper he came across by the astronomer Edmond Halley, and, entirely on his own, Lagrange dove into mathematics. In just a year, his course of self-study was so successful that he was appointed to be an assistant professor of mathematics at the Royal Military Academy. There, he taught courses in calculus and mechanics until it became clear that he was a poor educator (though a highly talented theorist). At the age of 19, Lagrange wrote to Leonhard Euler, the worlds greatest mathematician, describing his new ideas for calculus. Euler was so impressed that he recommended Lagrange for membership in the Berlin Academy at the extraordinarily young age of 20. Euler and Lagrange continued their correspondence and, as a result, the two collaborated on developing the calculus of variations. Before leaving Turin, Lagrange and friends founded the Turin Private Society, an organization intended to support pure research. The Society soon began publishing its own journal and, in 1783, it became the Turin Royal Academy of Sciences. During his time at the Society, Lagrange began applying his new ideas to several areas of mathematics: The theory of sound propagation.The theory and notation of the calculus of variations, solutions to dynamics problems, and deduction of the principle of least action.Solutions to dynamics problems such as the motion of three bodies mutually attracted by gravity. Work in Berlin Leaving Turin in 1766, Lagrange went to Berlin to fill a position recently vacated by Euler. The invitation came from Frederick the Great, who believed Lagrange to be the greatest mathematician in Europe. Lagrange spent 20 years living and working in Berlin. Though his health was sometimes precarious, he was extremely prolific. During this time he developed new theories about the three-body problem in astronomy, differential equations, probability, mechanics, and the stability of the solar system. His groundbreaking 1770 publication, Reflections on the Algebraic Resolution of Equations† launched a new branch of algebra. Work in Paris When his wife passed away and his patron Frederick the Great died, Lagrange accepted an invitation to Paris extended by Louis XVI. The invitation included luxurious rooms at the Louvre as well as every type of financial and professional support. Depressed because of his wifes death, he soon found himself married again to a much younger woman who found the gentle mathematician fascinating. While in Paris, LaGrange published Analytical Mechanics, an astonishing treatise and a still-classic mathematics text, which synthesized 100 years of research in mechanics since Newton, and led to the Lagrangian equations, which detailed and defined the differences between kinetic and potential energies. Lagrange was in Paris when the French Revolution began in 1789. Four years later, he became the head of the revolutionary weights and measures commission and helped establish the metric system. While Lagrange continued as a successful mathematician, the chemist Lavoisier (who had worked on the same commission) was guillotined. As the revolution came to a close, Lagrange became a professor of mathematics at the École Centrale des Travaux Publics (later renamed the  Ãƒâ€°cole Polytechnique), where he continued his theoretical work on calculus. When Napoleon came into power, he, too honored Lagrange. Before his death, the mathematician became a senator and count of the empire. Contributions Most Significant Contributions and Publications Lagranges most important publication was The Mà ©canique Analytique, his monumental work in pure math.His most prominent influence was his contribution to the metric system and his addition of a decimal base, which is in place largely due to his plan. Some refer to Lagrange as the founder of the Metric System.Lagrange is also known for doing a great deal of work on planetary motion. He was responsible for developing the groundwork for an alternate method of writing Newtons Equations of Motion, referred to as Lagrangian Mechanics. In 1772, he described the Lagrangian points, the points in the plane of two objects in orbit around their common center of gravity at which the combined gravitational forces are zero and where a third particle of negligible mass can remain at rest. This is why Lagrange is referred to as an astronomer/mathematician.The Lagrangian Polynomial is the easiest way to find a curve through points. Death Lagrange died in Paris in 1813 during the process of revising Analytical Mechanics. He was buried in the Panthà ©on in Paris.   Legacy Lagrange left behind an incredible array of mathematical tools, discoveries, and ideas which have had a profound impact on modern theoretical and applied calculus, algebra, mechanics, physics, and astronomy. Sources . Joseph Louis Lagrange | A Short Account of the History of MathematicsUniversity of South Florida.Joseph-Louis Lagrange. Famous Scientists.Joseph-Louis Lagrange. Stetson.edu.Struik, Dirk Jan. â€Å"Joseph-Louis Lagrange, Comte De LEmpire.†Ã‚  Encyclopà ¦dia Britannica, 18 Apr. 2019.

Cross-Ethnic Friendships in Schools Make Youths Feel Less Vulnerable, Assignment

Cross-Ethnic Friendships in Schools Make Youths Feel Less Vulnerable, Safer - Assignment Example It is important in any age, but it is especially important for teens. The psychological problems a child may face can result in serious conflict that can influence student’s study progress. In this situation a person can become lonely and this loneliness can influence his life greatly. It is necessary this issue should be analyzed properly. In the modern world psychological problems are closely connected with multicultural relations. This problem was depicted in the article under consideration. Analyzing primary and secondary sources we will try to prove that cross-ethnic environment is very beneficial for children. The number of researches has been devoted to the issue of cross-ethnic friendship in schools. Schools are the places, where the identity is formed. Here the children learn the main principals they will follow in their life, they learn how to communicate and how to behave. The work that was conducted in the University of California, Los Angeles and the University of Groningen in the Netherland has revealed the interdependence between the concepts of friendship and vulnerability. Researches state: â€Å"we propose that cross-ethnic friendships might partly account for the relation between classroom ethnic diversity and perceived vulnerability. Forming friendships with classmates from different ethnic groups as classroom diversity increases (greater availability) can help ward off potential harassers from those groups as well as buffer the negative effects of peer harassment† (Graham & Munniksma, 2013, p. 2). It can be easily explained that the representatives of different cultures try to unite and organize communities, where they may feel safe. The professors, who work in the abovementioned universities underlined such cross-ethnic communications and friendship can bring only advantages to students. However, it is essential to take into account a great number of peculiarities. The school program and other facilities should be formed cons idering special characteristics of every ethnic group in order to make the study comfortable for them. Such approach can solve many problems connected with the education itself as far as with the psychological issues. The researchers emphasize that the cross-ethnic friendship is not a rare phenomenon today. It is enough to visit an ordinary American middle-school class to see the diversity. The studies have shown that the more diverse the class, the more protected the children are. It means they do not feel themselves vulnerable. Real friendship is not temporary issue, and certainly it should not be considered such. People who have real friends are lucky ones. Those who have friends are psychologically stable. Friendship provides the emotional security and some kind of shelter. The study reveals that person who has at least one friend is not so helpless, is more self-assured and not psychologically vulnerable. The interesting question arises on the matter of similarity and dissimila rity between the students who study in semi diverse class and those who study in multi diverse one. In the most cases people choose friends considering their special characteristics, like gender, ethnicity, the color of skin etc. Actually, this is the main reason of discrimination which arises in our society today. The next important issue is propinquity. â€Å"

Feminist Criticsm Gendered Lives Paper Essay Example | Topics and Well Written Essays - 1250 words

Feminist Criticsm Gendered Lives Paper - Essay Example No doubt, the whole show has captivated millions if not billions of television viewers many of whom are glued to their seats relishing every action, words, color, walk and talk of the regal queens, kings, princes, princesses and the nobility from London and elsewhere. Their stately, dignified bearing also equals the royal showcases of the UK from the Goring Hotel and Buckingham Palace to Westminster Abbey. All the color and splendor of the occasion has greatly enhance the relevance of the monarchy in our time through the power of media notably television. Keyword: UK – United Kingdom 3 That television is educational can no doubt be more explicit and strategically relevant through a quadrant of colors and technology in one of the most widely covered television programs of our generation that is the royal wedding of Prince William and Kate Middleton in London, England. Probably one of the most elaborately detailed programming in television and video industry, the coverage has gi ven everyone not only inspired viewing but an idea of the workings of the royalty in present times and a glimpse of its rich historic past. That’s information and television programming at its most effective medium participated in by all accredited stations from all corners of the world via satellite lead by such giants in the trade as the British Broadcasting Corporation (BBC is known as the world’s oldest and biggest broadcasting outfit) playing the role as the anchor station for its partners from all points of the world. Without modern television, the event would be just one of a small family affair as Prince William has been reported to have quipped in jest to his father-in-law. How could it be when the British royalty has been in constant public censure for taking a huge chunk of taxes paid for its upkeep. They must rekindle the reputation, pride and joy of Her Majesty, Queen of England as one of the few surviving monarchies in the world. Television programming an d sharing the regal splendor, pomp and color to the world is the biggest and world-widest way in reliving what was once and still mighty and proud monarch. This time with some twists bigger but surprisingly silent as a non-issue compared to that of Diana’s breach of the time-honored royal protocols (The deceased Princess of Wales has been 4 known to be at odds with the royal family on the issue of her close affinity and constant contact with the public). Subjects and Kings are supposed to be miles apart. But not anymore, traditions have been effectively broken with television bringing the unspoken words of the breach in festive streaming colors. Television brings wedding pageantry to the world, as AP (2011) said in the entertainment headline. Prince William maybe the man of the hour, his boyish grins and toothed smiles captured on the wide screen but it was Kate, lovely in her long gown and made more adorable with her sympathetic eyes, who represented the dreams and aspiratio ns of the common people. What would life be without women? Have you ever thought of this very lonely situation of living in a world without women? The situation is pretty much the same of the question in reverse of a world without men. However, that is not the case in the original order of things (Creation story). Without women,

1.Identify and review some of the strategies which the company uses to Essay

1.Identify and review some of the strategies which the company uses to deal with the difficulties presented by the specific features of financial services marketing - Essay Example The researcher is taking American International Group Inc. which is a U.S.A. based company for reviewing their products and strategies. In this paper the researcher is trying to identify the strategies which they use to deal with the difficulties presented by the features of marketing of financial services. The researcher will use the website of AIG and some journals for analyze the strategies of the company. American International group which is a financial services company constitutes of different business units. These are AIG Bank, AIG Direct, SunAmerica financial group, Chartis insurance, United Guaranty Corporation and International Lease Finance Corporation. The main revenue of the company is from the Chartis insurance which is major name in the global insurance sector. SunAmerica financial group is the other which generates maximum revenue for the AIG group. From this statistics it can be said that the company is mainly focusing on the life insurance, general insurance, wealth management, asset management programs. It can also be said statistics that the major percentage of revenue comes from the casualty and specialty line of business. In any type of industry the companies should design and offer the product or services according to the customer needs. Financial services industry is a volatile industry. During the economic downturn the companies generally don’t profit much from the financial services. The reputation of the companies plays a big role in that situation. If the financial services companies provide the products according to the needs of the customers and build customer loyalty then they will have a competitive edge than their competitors. For having a good percentage of market shares as well as retaining the customers in time of financial downturn a loyal customer base is necessary for the financial services company (The Economist, 2008, p.5-7). The services

The Case for Torture Essay Example | Topics and Well Written Essays - 500 words

The Case for Torture - Essay Example Similar scenario is drawn about a bomb on a jet with hundreds of passenger’s lives at stake and unless information about the bomb is made available, the bomb will explode and kill thousands. Another scenario asked a few mothers if torture is justified for a person who has kidnapped their baby. The logic and reasoning used by Levine is that false sense of ethics should be set aside when the lives of innocent people are at stake. His further justification is that in most cases, victims of terrorist’s attacks are innocent people who have done nothing to offend a terrorist. They just happened to be in the wrong place at the wrong time. On the other hand, the criminal carries out pre mediated terror attacks for profit or to fulfill some religious zeal. In any case, the terrorist is willing to die in his attempt. In such an instance, law enforcers should keep aside their false sense of ethics and torture the criminal to extract a confession that will save lives. On first reading, the essay of Levine seems logical and his arguments sensible. If torture and pain can extract and yield information that helps to save lives, then it should be done. However, one is not sure if torture will work on suicidal terrorists who are ready to blow themselves for a religious cause. Assuming torture is applied and the criminal dies from the pain, then the only lead available is wasted. Modern medicines and truth serums help to obtain the required information without torture. This method is used regularly to extract the deepest hidden information from criminals and terrorists. There is always the fear that an indoctrinated terrorist will continue to tell lies even under torture. Another very serious point is as to who will decide when torture is justified and if there is any graded procedure that can be used. If police officers and investigating officers decide that they feel torture is justified

Media production Essay Example | Topics and Well Written Essays - 2500 words

Media production - Essay Example The settings of this film can be illustrated through the luxury portrayed by the Italian director Luca Guadagnino through choice of settings, thereby making the movies a form of European art film. For instance, the film utilizes lavish costumes, sets, elaborate pacing, and nuanced mise-en-scene; in fact, this form of visual poetry and opulent imagery is not common in European movies. The film is set during Christmas through an aperture sequence to reveal Milan during the winter. Furthermore, the film is made in spectacular mansion of the affluent Recchi family, thereby developing a scene, which evokes Visconti’s â€Å"The Leopard.† For example, this mise-sn-scene is portrayed during a gathering by the family for a birthday dinner in honour of patriarch Edoardo Recchi (Swinton), who is a stylish and reserved head of the family. Another scene through which elegance, luxury and beauty is portrayed in the film is when, a young man names Antonio joins the family at the house to deliver a cake to Edo and he is introduced to Emma. At this point, the Luca Guadagnino's I Am Love offers complete digression into the privileged world attributed to impossible of luxury and sophistication, which numerous Hollywood’s Golden Age film tries to achieve (Noh, 2010, 1). On the other hand, Yorick Le Saux’s photography skills presented magnificent designs of these scenes by focusing in the aspect of timelessly archetypal attires by Fendi. For instance, Swinton appearance portrayed Raf Simons to be a fashion genius in making his film debut. A new scene in this film is developed through a rigorous editing in order to establish a context of natural environ. In this case, there are master shots created through progression of speedy cuts of shots in order to offer a representation of the entire scene. Apparently, this new scene is strident in terms of its presentation; though there is difficulty in understanding the way these new surroundings are introduced. B esides, the movies do not present the transition from one scene to another in interesting ways to viewers’ consciousness. Instead, presentation of new scenes is focused on reforming viewers’ understanding of the new scene to fit into the narrative. The film presents another mise-sn-scene in a restaurant where Emma is dinning with her mother-in-law and prospect daughter-in-law. Apparently, Emma is stirred up by the prawn prepared by Antonio; in fact, this is a scene that depicts a transition from 2D to 3D and smell-o-vision. On the other hand, performance by Swinton in this mise-en-scene precisely depicts Emma's arousal by the food. In fact, this forms a brilliant scene in the film while viewers watch as Emma lose control of her senses while her inhibitors take control of her for the rest of the movie. In addition, the movie has a temperate pace, through it gas speedy cutting for sense alteration, and so does the Recchi family. Nonetheless, there are few things that occ ur in the film, though they are enough to make it captivating. Therefore, mise-en-scene of the film is attributable to powerful visual cues, which narrates the story and catalyze the narrative’s transition from plot to plot. Camera Work Camera works make the film splendid, whereby Guadagnino uses different angles by positioning the camera in unusual spots. In fact, this makes the film has few

The Case for Torture Essay Example | Topics and Well Written Essays - 500 words

The Case for Torture - Essay Example Similar scenario is drawn about a bomb on a jet with hundreds of passenger’s lives at stake and unless information about the bomb is made available, the bomb will explode and kill thousands. Another scenario asked a few mothers if torture is justified for a person who has kidnapped their baby. The logic and reasoning used by Levine is that false sense of ethics should be set aside when the lives of innocent people are at stake. His further justification is that in most cases, victims of terrorist’s attacks are innocent people who have done nothing to offend a terrorist. They just happened to be in the wrong place at the wrong time. On the other hand, the criminal carries out pre mediated terror attacks for profit or to fulfill some religious zeal. In any case, the terrorist is willing to die in his attempt. In such an instance, law enforcers should keep aside their false sense of ethics and torture the criminal to extract a confession that will save lives. On first reading, the essay of Levine seems logical and his arguments sensible. If torture and pain can extract and yield information that helps to save lives, then it should be done. However, one is not sure if torture will work on suicidal terrorists who are ready to blow themselves for a religious cause. Assuming torture is applied and the criminal dies from the pain, then the only lead available is wasted. Modern medicines and truth serums help to obtain the required information without torture. This method is used regularly to extract the deepest hidden information from criminals and terrorists. There is always the fear that an indoctrinated terrorist will continue to tell lies even under torture. Another very serious point is as to who will decide when torture is justified and if there is any graded procedure that can be used. If police officers and investigating officers decide that they feel torture is justified

Group Minds Essay Example | Topics and Well Written Essays - 250 words

Group Minds - Essay Example However, the fact of life is that all individuals live their life in a group. There are very few people who appreciate to live a solitary life as numerous cannot stand solitude for long. Majority of the people are group animals, even if they fail to recognize it and this is what creates problem i.e. the failure to understand the social law that governs the group and thus that governs us. It is undeniable that the ideas and opinion of an individual belonging to a certain group is influenced by the opinion of that group. It is a tough task to maintain individuality against group opinion. Psychologist and sociologists have carried out various experiments to exhibit that usually the individuals are influenced by the opinion of the group and give up their opinion because the opinion of the majority in-group does not agree with them. People who have experienced this scenario agree that it is a shameful memory of theirs that they gave up their opinion under the influence of the group. It is important to realize this and various other mechanisms of human behavior so that in future we just do not limit our self to collection of information about ourselves but use it to improve our life and situation and free people from blind loyalties and obedience (Lessing,

American Registry for Internet Numbers Essay Example for Free

American Registry for Internet Numbers Essay 1. American Registry for Internet Numbers (ARIN)- Provides services involving technical coordination and management of internet number resources. They support the internet through the management of internet number resources and coordinates the development of policies for the management of IP number resources. They also provide services for technical coordination and management of internet number resources in its respective services region. The services include IP address space allocation and ASN allocation, transfer and record maintenance. B. Internet Assigned Numbers Authority (IANA)- Responsible for the allocation of globally unique names and numbers that are used in Internet protocols that are published as RFC documents and for coordinating some of the key components that keep the internet running efficiently. They allocate and maintain unique codes and numbering systems that are used in the technical standards/protocols that drive the internet. Among such protocols are the domain names, number resources and Protocol assignments. C. Asia-Pacific Network Information Center (APNIC)- An organization that manages the internet number resources within Asia. They provide the number resource allocation and registration services that support the global operation of the internet. 2. An Ipv4 uses 32 bit IP addresses. The max number of of IPv4 addresses is about 4 billion. 3.The max number of Ipv6 addresses is about 48 billion. 4.The world ran out of Ipv4 addresses February 1, 2011. All networks must now allocate Ipv6 addresses. 5. Ipv4 addresses are exhausted 6. Ipv4 is still being used because the address pool supports the continual demands and extends its usefulness. Also because Ipv4 and Ipv6 are not compatible. 7. No because you cant resell them. Sources https://www.arin.net/ https://www.iana.org/ https://www.apnic.net/

History of Somalia: Pre-colonial, Colonial and Post Colonial

History of Somalia: Pre-colonial, Colonial and Post Colonial Chapter 1 Introduction The work pertains to the pre-colonial colonial and post colonial history of Somalia and the factors it does contain leading to the collapse of the state of Somalia. Furthermore research will demonstrate the fall out of the failure on the international and regional politics. It should be bear in mind that the Somali issue is complex in nature and hence at the end of the paper, the reader should understand the nature of Somalias tribulations. Note that one of the features of African politics is that it comprises what can be considered as the worst political weakness, that is: political disequilibrium, and state failure and Somalia are a case among others. Somalia is situated on the so-called Horn of Africa, with a total population of 15 to 17 million people and extending into the Indian Ocean, Somalias harbors are natural ports of call for traders sailing to and from India. So the coast of the region is much visited by foreigners, in particular Arabs and Persians. But in the interior the Somali are left to their own arrangements. It is bordered in the north by Djibouti, in the west by Ethiopia and in the south by Kenya. Chapter 1.1 Pre-colonial and colonial Somalia By the early 1800th European interests begins to crop up in Somalia, the coasts were used as a coaling station for ships to India. Somalia was an important port of call on the Indian trade route, but its aridity and hostility fueled hesitation on the colonization issue. In the 1880s, France, Britain, Italy and Ethiopia competed for the Somali territory, the four competitors agreed among them and shared the land, the northern part were shared among French and British(now Djibouti and Eritrea) and the coastal regions were annexed by Italian protectorate and Ethiopian. But their interests grew when the Suez Canal opened creating tension between Italy and Ethiopia, the repercussion of this tension were felt in the Ogaden region found between Ethiopia and the coastal part of Somalia; an active Italian region, which was finally granted tot eh Ethiopians. By 1920 the colonial compromises in Somalia began to weaken through upheavals in the British Somaliland, and in the Ogaden region by Fasc ist Italy. The World War II complicated the situation; as Italy violently acquired Eritrea, Ethiopia and Somalia, then known as the Italian East Africa, which surrounded British and French Somaliland. Somalia got into a situation of constant colonial change until its independence in 1960. Chapter 1.2 Post-Independence Somalia and conflicts After independence, Somalia looked forward to reunite with three large Somali groups trapped in other states in French Somaliland, in Ethiopia and in northern Kenya. As Kenya and Ethiopia were in under the protection of the Western powers, Somalia turned towards the Soviet for help. But still Somalia kept a neutral stance in international affairs, but this soon changed when newly elected President M. Egal was assassinated (1969) and the accession to power by Siad Barre who sided on the Soviet side, he devoted himself to a brutal Marxist dictatorship and hence opposing clan ideology and the clan system; which was an inherent part of the Somali culture. In 1977 Somalia attacked Ethiopian garrisons in the Ogaden but his ally; that is the USSR soon turned on the Ethiopian side and Ethiopia used Soviet support to take back the Ogaden in 1978. Having lost its ally and with thousands of refugee coming back, Somalia headed towards a deep abyss where it still lies. To understand the collapse of the Somali state is a complex issue, but as a sum up of the issue it can be said that it was due to both, historical and cultural legacy. From a political point of view it can be said that during the 19th century, Somalia has been divided into five regions, namely: French Somaliland (Djibouti), British Somaliland, Italian Somaliland, Ethiopia (Ogaden) and the Kenyan Northern Frontier District. But since its independence in July 1960, the main objective of the nationalist was to reunite the whole territory, thing which was difficult as it implied conflicts with its neighborhood. Such ideology represents also a constant threat to all the countries concerned, that is: Djibouti, Ethiopia and Kenya. As a result, it weakened Somalias regional economic development and its diplomatic relations. Culturally speaking, it can be seen that Somalia is a complex body made up of several clan and sub-clans of nomads and pastorals. However the Somali believe that the clan system is their safeguard and protects them against foreigners, nevertheless, this belief is more complicated than it can appear. Moreover, above all they attach a deep affiliation to kinship and hence, for the Somali it can be sum up like the following: Families against families in a clan. Clan against clan in Somalia And Somalia against the World. The conflicts among clan is due spilling hereditary lineage and Siad Barre regime could maintain itself due to that Barre was able to play the game of rivalries between clans, furthermore, it is to be noted that major armed political groups are clan based. In the after effects of this disaster guerrilla groups, clan-based are formed in and around Somalia with the intention of bringing down Siads repressive and centralizing regime. By 1988 the result was a full-scale civil war, resulting in the overthrow of Barre in 1991. He joined his own clan, becoming one warlord among many in this increasingly chaotic nation. In 1991 the faction controlling the former British Somaliland confuses matters by declaring its independence as the republic of Somaliland. Unlike Somaliland, the south and central Somalia is under constant conflict and conquest by rival clans and establishment of de facto government(Ali Mahdi) but the question was not about how to rule but who rules as the tension revolved a round clan supremacy . Humanitarian turmoil reaches its peak and armed conflict generated food and health crisis but the situation is such that foreign intervention is difficult due to violent respons towards foreign aids. There is often a danger that fundamentalist peep into conflicts and tries to take advantage of the situation, the Islamic Courts Union confirmed the fundamentalists habit in Somalia extending its ideology. This Islamic fundamentalist group briefly tried to conquer Somalia. Chapter 1.3 Somalia economic overview â€Å"The economy has long been heavily dependent on livestock and agriculture. Stock rearing is practised throughout the country and accounted for about 40% of GDP [Gross Domestic Product] and 65% of export earnings in 2000, according to World Food Programme (WFP) estimates. Most of the farmland lies between the Jubba and Shabeelle rivers in the south of the country. The small manufacturing sector is based on the processing of agricultural products. In the south, the absence of a central government has meant that no economic data have been produced by national sources since 1990. In Somaliland, by contrast, the government collects tax and duties levied on trade.[1]† This can give an overview of Somali economy, hence its vulnerability and dependency on foreign economic aid especially in Puntland region where the data concerning the economic activity are almost absent. And this also brings in the ecological factor which is not in favor of the Somalis a clear example is the great droughts of 2006 which has caused a major humanitarian in Somalia, which touched nearly 1.5 million people, displacing 400,000 people due to a fall in crop production in practically all regions under cultivation[2]. But still, the Somalis economy is said to have flourished after the collapse; because the absence of a state and its institutions, has given birth to a laissez faire economy controlled by private sector. Private newspapers and enterprises mushroomed creating one of the best telecommunication systems in Africa, with an approximate GDP of $5.524 billion, and Somalia natural resources are: Largely unexploited reserves of iron ore, tin, gypsum, bauxite, uranium, co pper, salt, petroleum and natural gas. It produce also agricultural product such as banana, livestock, fish, corn, and has established markets(United Arab Emirates, Yemen, Oman) to export its product and imports petroleum products, food grain, construction material, etc†¦ from countries like Brazil, India, Kenya, Djibouti, United Arab Emirates, Yemen, Oman. Furthermore, Somalia also benefit from foreign economic aid especially from the United States of America, the European Union etc.[3] Its impact on the regional and international politics is more disastrous: it can be said in one paragraph which will clarify the rest; Somalia has been noted as a failed state in the international sphere, arms embargo imposed by the UN security council since 1992 till now, removal of humanitarian aid due to violence against the humanitarian aid volunteers, (particularly in Puntland state), and reinforcement of security in the Gulf of Aden and the Indian Ocean due to high piracy level in the zone, there is also the problem of mass migration of Somalis to Yemen. Chapter 2 State and State failure State A state is a set of components and institution that enable it to survive. The main pillars of the state are: the Government, territory and population. While population and territory are physical in nature government is institutional and most important, failing to establish one of the basic institutions, a country can be said to have failed. States function can be classified as ideal state functions and real state functions. Ideal state functions are divided into social functions and economic functions; social functions being: controlling the peoples fundamental rights and liberty and economic functions being provision of goods and services and income redistribution. But the real state functions are different, they are divided into state natural functions: that is power and coercion, social functions: for example protection of rights and liberty and economic functions that is limited to provision of goods and services. The state is presented as a tangible political entity; and the sta te has different characteristics: that is: Sovereignty; each state is sovereign and that is what creates the contract between the states prevents the interference of one state into another states matter. Territory: land and sea defined by a boundary. Nation: the concept of nation is very important, sometimes a nation leads to the creation of a state and sometimes a state leads to the creation of a nation. Somalia is a state with one nation but divided through cans. The Somali societys features match with the features of a nation that is same language, same culture, same religion, but different clans. Characteristics of a state are that it has also diplomatic recognition, internal organization and internal loyalty from the part of its population. [4] Chapter 2.1 Why a state? State has two sets of definition, the organizational definitions; that define the state as a set of governmental institutions making rules, controlling and supervising different element of the country. The functional definition depicts the state according to its social, economic, political and legal functions. The origins of the state dates back to the ancient civilization and the most antique form of state known is the Greek city state which evolved through time to give way to the modern nation state. State is a common word nowadays, members from each governing institutions claim that they can serve it and manipulate it, for instance, judges claim that they can discern its interests and politicians claim that they know how to run it. Liberals believed that the state should be a referee, Marxist sinister perception see the state as an â€Å"instrument† and relist perceive the state as a elitist organization of manipulators. A broader definition would be that the state is mainl y regrouping of all powers relations in society which acts as an automatic machine supervising the legal, economic, political and social elements of a country. Diverse thinkers view the state differently and below are the principal thinkers view of the state. Therefore, all the definitions show that a state is important and needed. 2 Locke rejects any notion of subordination and with it the relationship that it maintains in relations between men and relationships between men and inferior creatures. There is no difference between them inherent among men, there is no hierarchy: they are all free and equal in the eyes of God. The natural liberty requires both independence and equality; it makes the political authority to consent. Locke argues that men are originally free and equal and that the origin of Governments is a free association. It therefore opposes the theory of divine right monarchy and absolutism. Montesquieu developed in the spirit of laws theory of forms of government (monarchy, despotism, aristocratic republic, democratic republic). Its doctrine is based on separation of powers (legislative, executive, judicial) and opposes the speculative theory of natural law. There is no noble savage, but various companies where several elements govern men: climate, religion, morals. Thomas Hobbes sees the state as an institution whose individuals are self-centered in nature. Left on their own, they can create a state of war, as he called it. Hence, Hobbes upholds an absolute ruler to control the state. The will of the sovereign is the will of god and law of the state is the will of the sovereign, thus the sovereign or Leviathan, as he called it establishes the contract between various institutions and among individuals so as not to create chaos. The ruler is above law, the Leviathan is the state. So what can be deduced is that Hobbes defined the state as a primitive, individualist and anarchical institution where conflict of interest among individuals prevails and leads to collapse of the state, hence state must be a harsh institution which looks towards its survival, otherwise it would be the state of nature? But Jean Jacque Rousseau does not see the state as such. For him, the state and power is the evil that corrupts the good man. Rousseau corrects Hobbes by saying that it is state of nature is not just the removal of the governing body it is also the removal of all societal features; that is culture, belief, religion and even understanding of ones own self. Therefore it can be deduced that according to Rousseau, the state is a set of societal features, that is culture, religion belief, rational view of others and ones own self and governing institution. Marxist, view the state as something totally different: (The state) is a product of society at a certain stage of development; it is the admission that this society has become entangled in an insoluble contradiction with itself, that it is cleft into irreconcilable antagonisms which it is powerless to dispel. But in order that these antagonisms, classes with conflicting economic interests, might not consume themselves and society in sterile struggle, a power seemingly standing above society became necessary for the purpose of moderating the conflict, of keeping it within the bounds of order; and this power, arisen out of society but placing itself above it, and increasingly alienating itself from it, is the state.[5] What Engels wants to explains is that the state is controlled by the economically dominant class, enabling it to maintain its control over the exploited classes. Although the state is usually the instrument of the economically dominant class, sometimes conflicting classes balance each other such that the state becomes somewhat independent. The state is part of the superstructure of society. Marx and Engels analyzed human society as divided into a material base and a superstructure that rests on it. The base is made up of the devices of production (machines, tools, and raw materials), the social classes, chiefly the exploiting and laboring classes, of the particular society, and the relations between these classes. The superstructure consists of political and cultural institutions, including the state, churches, schools, etc., as well as corresponding intellectual spheres: politics, religion, science, art, etc. The state is a major, if not the major, element of this superstructure as per the Marxists. As per principles of International Law, a state is a recognized and subject to international law only if it comprises of certain qualifications, that is: a permanent population, a defined territory, government, and capacity to enter into relations with other states.[6] Comparing these features to Somalia, it can be deduced that Somalia lacks two of these qualifications, that is; capacity to enter in relations with other states and it has a weak government controlling limited territory. Therefore, Somalia is a state without its full managerial capacity, but still it is a sovereign state and is recognize as such by the international community, as defined by the Declaration on principles of international law Elements: b).: Each state enjoys the right inherent in full sovereignty and element c).: Each state has the duty to respect the personality of other states[7] Chapter 2.2 State failure A state does not collapse one day or another, a state weakens fails and then collapse. A weak state still have control on the majority of the country but cannot solve major issue or is illegitimate in the eyes of some portion of the population. In fact the strength of a state is judge on the level of obedience and legitimacy accorded to it by the nation. State failure is an instable state experiencing civil war or invasion, then, the state collapse; this situation is the total paralysis of all institution of the state that is; legal, economic, military and political. State failure is a sensible but tangible issue in Africa, moreover, before defining state failure and its implication in Africa, first of all there must be a kind and close comprehension of the subject and its various facets. State failure is two words with various definitions, because circumstances and factors leading to state failure vary from one country to another. Before looking into the core subject, definitions of the word state is important, moreover, the definitions of state also vary. State failure concerns essentially the interrelationship between models of authority, political control and institution building in a country. What makes Africa the appropriate model to examine state failure, is that it has experienced shifts of government, that is, from colonial to post colonial or from democracy to autocracy. The shift of power, from colonial to independent has created political instability in most country and in some state failure. In the case of Africa and particularly, Somalia, when the term state failure is coined, it, means the there is a failure to control and to promote human prospering. Government is normally formed of various institution to promote Culture, economic stability, security, rights, liberty, justice and what is more important is to respect the concept of rule of law on the territory by all civilians. Hence these values are under the responsibility of a governing body which delegates the particular responsibilities to institutions like; the Army, Supreme Court, ministries, police force etc†¦ in respect of a Constitution[8]. There are some fixed and variable symptoms indicating a state collapse; fixed symptoms being common symptoms present in all cases and variable symptoms being particular to the specific Country. Examples of fixed symptoms are failure in the provision of national and international security and the preservation of order, failure in the implementation of the rule of law, no existence of; institutions of political freedom, channels of commerce and communication, lack of provision of an economic institution to promote growth and prospe rity, and no presence of basic services such as medical services, power, running water, and control of the environmental commons, and civil war. Variable symptoms, here in the case of Somalia, would be piracy, but the issue of piracy is subject to debate because the state failure is not the only causes of piracy in Somalia, ecological factors are responsible too. Therefore, a state is weakens when it loses control one of these institutions or all, in other words the state failed to provide basic functions for its citizen. But state failure or collapse, is not an instant event, it is rather an event of long lasting decay of the state due to internal or external factors, which will be explained later. Hence, the fall out of state failure is that the economy becomes weak, provision of education and heath care disappear, proliferation of crime and violence and it also generates opposing groups often engaged in armed conflict, creating humanitarian crisis and often genocide, population shift, refugee crises and food shortage. Chapter 3 Causes of the collapse Causes of the collapse can be divided and hence would be better understood, there are the founding causes and the contributing causes. Founding causes are those causes which are at the origin of the collapse of the state and contributing causes are as important as founding causes but have contributed to the collapse not originate it. The conflicts are to be divided into three categories; it must be beard in mind that all these factors have contributed to the collapse of the Somali state, but at different stages and different way. This chapter is an attempt to demonstrate how each causes has its importance throughout the failing process. The causes or factors of collapse are classified as such: Original cause(initiation of collapse) instable Contributing causes (declining factors) weak Final blow collapse Original causes: these factors can also be referred to as the initiation to the state collapse: that is the factors which rendered the state instable, but did not knock out the state. What is meant by instable is that; those factors created a state of tension in the country that gave little chance for Somalia to progress, socially, economically, politically. Original causes are; colonial division of Somalia into five parts and offering Ethiopia in particular a great portion of the territory[9]; and social division of the Somali society into small clan-based mini-states that lacked an organizational skill to regroup themselves into a state. These two factors could be considered as the core factors of the collapse of the state by causing the formation of a weak and deformed state. But another core factor can be added to this that is: wrong management of the national resources and the fact that Somalia lack effectively trained human resources to substitute colonial administration in running state institutions. The historical period for this condition is preceding the independence of Somalia in 1960. There are also the transitional causes which caused the state to collapse. Transit causes are mid causes; these are for example the Barre Socialist regime, and the final blow which lead to the downfall of Somalia. Chapter 3.1 Clan system It should be bearded in mind the cultural traditions of Somalia do not allow the country to be accustomed to building a modern state. The clan system in Somalia is both unite and divide, as explained above, the characteristic that unites, that it is a common form of social organization in Somalia. But the sharing feature is that: there is hostility between clans and sub-clans. The clans are divided into two categories: there are pastoral nomads and livestock mainly southern clans. But the conflict is mainly between pastoral nomadic clans and clans farmed. There are four major clans of noble families; the Darood, Hawiye, Isaaq and Dir,. Minority groups and low-caste clans included the Bantu of Somalia (being the largest minority group), the Benadiri, Rer Hamar Brawanese, swahili, Fumal, Yibir, Yaxar, Madhiban, Hawrarsame, Muse Dheryo and Faqayaqub. One third of the population, approximately two million people are from minority groups. Intermarriage between these groups and noble clans is limited. Some of these groups have limited access to all social services that are available, including health and education. Minority groups had no armed militias and continue to be victims of murders, tortures, rapes, abductions and looting of land and property. These groups have continued to live in conditions of great poverty and suffer numerous forms of discrimination and exclusion.[10] As indicated in the JFFMR[11] March 2004, the delegation met Omar Abdiaziz Daad: Daad Omar, former Minister of the reconciliation of President Siad Barre from 1986 to 1990, said he is a Marehan himself and the nephew of Siad Barre and next to Siad Barre, the son closest. Daad Omar left Mogadishu in 1991 and returned several times since. Daad Omar said he works as a mediator in central Somalia and has been accredited for the peace process in Kenya to the Darood clan. Daad Omar explained it is too difficult for Marehan to live in Mogadishu, they are designed to be high because many of them used to work for the regime of Siad Barre. He stated that all members of the clan would Marehan to blame for the suffering caused by the SiadBarre regime and they risk being killed. Omada Daad estimated 200 people Marehan clan live in Mogadishu today that are able to stay there only because they were married with members of stronger clans. Marehan An independent could not live safely in Mogadishu and manage a business. Daad Omar said that Marehan who had worked for the regime of Siad Barre could not return to Mogadishu. Even members of the family of a Marehan who had worked for Siad Barre would have had problems today. Any other clan member (eg a Hawiye and Habr Gedir) who had worked in the administration (including police) Siad Barre have no problems returning to Mogadishu today. But members of the Darood clan and Majerteen will not be able to live safely in Mogadishu, the Hawiye clans regard them as a challenge to their power â€Å" The complexity of the Somali clan system, it is difficult to identify the clan, but it is easier to identify them when they fall into political factions. This complex political structure, where there is only way to rivalry and competition for resources and territorial control, can not make a good organization policy. Good organization policy refers here to standard policies every country, that is, establishment of a modern state through democratic principles. But what was so undemocratic about the clan system? The answer is simple; the clan system that has long existed in Somalia, as well as conflicts between clans, but these conflicts has been an obstacle to the unification of Somalia under a local body[12] (after independence). An obstacle to the unification of Somalia that the issue of creating a modern state was another thing, it was more difficult with increasing conflict between the clan, where the modern nation-state was not the priority, the unification of the clans is paramo unt. But the intellectual elite choose the wrong option, they created the modern state in Somalia first and then tried to accommodate the clan, what followed was chaos! We can not find details of Somalia without being troubled by the importance of clan in the Somali culture, and it is so omnipresent that it is causing the conflict in Somalia. What brings the clan system as a basic factor for the collapse of the state is that, as mentioned above, it is an integral part of Somali culture, and furthermore, it has generated the de facto state by clan rivalries on then basis of clan identity. Siad Barre could remain so long at the head of Somalia because he used a policy of divide and rule and created rivalries between clans, favorising his own clan the main armed political groups as well that is;USC, SSDF, SNM, SPF, SDA, SDM. United Somali Congress (USC). The USC was created by the Hawiye clan in central Somalia around Mogadishu. Somali Salvation Democratic Front (SSDF). The SSDF was created by the sub-clan of Darood Majerteen, who live in north-eastern Somalia. Somali National Movement (SNM). The SNM was created by the Issaq clan of north-west Somalia, it proclaimed the independence of Somaliland. Somali Patriotic Front (SPF). The SPF was established by the Ogaden sub-clan of Darood who live partly in the south and partly in central Somalia. Somali Democratic Movement (SDM). The SDM is the movement Rahanwein clan; they live in the south and west. Somali Democratic Association (SDA). The SDA is the advantage of living Dir clan in Somalias north-west. The question of invasion is also very important for the inter-clan conflicts. Unlike northern Somalia, also known as Somaliland, which consists of five districts, but primarily inhabited by people fro the Issaq clan, southern Somalia is not homogeneous. The regions south and central Somalia is under conquest and occupation of the armed forces different clan, who have no legitimacy on the cities and agricultural lands for which they fought and. Chapter 3.2 Colonial division of Somali territory The colonial history of Somalia do not let anyone believe that this nation can easily form an effective state, the question that comes to mind all the readers is that the colonial history of Somalia, how can be linked to the collapse of the state. The countries sharing the same culture with the various rival clans, and the problem does not stop there, the colonial powers divided the land into portions thereby creating a situation of standstill, paralyzing the nation. As mentioned at the beginning, Somalia was formed by the union of two former colonial territories, British Somaliland in the north and Italian Somaliland, which was more populous. But the colonial division affects the breakdown as follows: Somali irredentism and conflict with Ethiopia and Kenya. When Somalia was unified in 1959, before independence in 1960, only the British and Italian Somaliland, which has created the new Somalia, there were still some Somalis living in Kenya, Ethiopia and Djibouti. In fact, this could be unified has been unified and the rest was considered that there was a Somali nation in these countries, Somalia and the whole is not united. And thats where the problem laid, Somali irredentism was much more important than solving the rivalries of clans that has brought the country to failure and collapse. The colonial history of Somalia do not let anyone believe that this nation can easily form an effective state, the question that comes to mind all the readers is that how can the colonial history of Somalia, be linked to the collapse of the state. The countries sharing the same culture with the various rival clans, and the problem does not stop there, the colonial powers divided the land into portions thus creating a situation of standstill, paralyzing the nation. As mentioned at the beginning, Somalia was formed by the union of two former colonial territories, British Somaliland in the north and Italian Somaliland, which were more populous neglecting portions of Somali in Ethiopia, Kenya and Djibouti. Therefore, the colonial division affects the collapse as follows: Somali irredentism leading to conflict with Ethiopia and Kenya. When Somalia was unified in 1959, before independence in 1960, only the British and Italian Somaliland had created the new Somalia, there were still some Somalis living in Kenya, Ethiopia and Djibouti. In fact, what could be unified has been unified and the rest was unconsidered, there was a Somali nation in these countries, Somalia as a whole was not united. And thats where the problem laid, Somali i rredentism was much more important than s Sainsburys: Competition With Other Supermarkets Sainsburys: Competition With Other Supermarkets J Sainsbury:  What will it take to make it ‘Great’ again? Contents (Jump to) Introduction Key Figures Products and Services Quality and Quantity Analysis Conclusion Bibliography Introduction The food and grocery retail sector is the United Kingdom’s largest employer, supplying 11% of all jobs in the UK, totaling in excess of 2.8 million people (IGD, 2004a) in a market that generates  £123.9 Billion in sales (IGD, 2006b). This traditionally British company dominated industry has been changed through the acquisition of ASDA by giant retailer Wal-Mart in late 1999, which then was the third largest supermarket with 229 stores and sales of  £8 billion. Wal-Mart’s entry into the UK food retailing sector and their low pricing retailing concept sparked a round of ‘full-scale food price wars’ as it embarked upon its strategy of gaining immediate market share increases (BBC News, 2001). This development represented a less than desirable market instance for J. Sainsbury’s, which at the time of the Wal-Mart invasion was number two in the UK market behind Tesco (BBC News, 2001). In fact, the troubles at Sainsbury’s were in progress before Wal-Mart’s entrance into the UK market as it lost its position as the number one food retailer to Tesco in 1995, and since ASDA’s acquisition by Wal-Mart the company has slide into third place (Food Business Review online, 2005). This examination shall seek to look into the overall United Kingdom supermarket industry as it relates to the large chains and identify factors acting upon as well as in it that have reversed the fortunes of Sainsbury’s from an internal as well as external standpoint. The question that said examination will endeavor to answer is â€Å"What will it take to make Sainsbury’s Great again?† The aim of this examination is to delve into the market forces, conditions, competitive influences and impacts within the United Kingdom grocery retail sector to gauge what has transpired since Sainsbury’s occupied the number one position in the market and why it has been supplanted. The historical perspective will provide an overview of how the market has changed from a consumer, competitive and internal standpoint of Sainsbury’s marketing, and market strategic planning and thus attempt to identify what the company either missed or failed to respond to with regard to the conditions that resulted in its losing significant market share and thus its leadership position. The objective is to uncover the salient and noteworthy market and competitive forces, inroads, developments and circumstances that enabled Tesco as well as ASDA to pass Sainsbury’s for the number one and two spots in the United Kingdom and what strategies, developments, changes and other factors which Sainsbury’s will need to consider and or implement to begin reclaiming significant market share. Key Figures As of October 2006 the Taylor Nelson Sofres study, which is also known as the TNSofres Superpanel, of the United Kingdom grocery retailing market showed the following (Answers.com, 2006) (Wikipedia, 2006): Table 1 – UK Grocery Retailing Market Share 13 August 2006 Table 2 – UK Grocery Retailing Market Share 2 January 2005 The foregoing indicates how much Sainsbury’s has slipped since the early 1990s when it was the undisputed market leader. An examination of accounting data for the company and or its competitors indicates that there is noting in this aspects that affects or has affected the abilities of the firms to either operate or obtain an advantage. The importance of market share, translates into customer traffic, the all important variable in generating sales. Products and Services The change in the UK grocery retiling sector to a more price competitive structure eroded Sainsbury’s advantage the existed prior to 1995, and the resulting price wars heated up with Tesco responding to the Wal-Mart / ASDA discounting strategy along with Safeway and Morrisons, which Sainsbury’s failed to respond to when this development hit the market (Food Business review online, 2005). This important misstep compounded consumer defections and eroded market share. Sainsbury’s heavy investment in private label brands did not provide the needed hedge as the consumer market shifted away from this prior initiative as they started buying lower price brand names offered by competitors (TNS, 2000). Another important factor in the decreased market share, which is a function of low store traffic is that Tesco, ASDA as well as Morrisons built or expanded to larger stores thus providing them the opportunity to stock non-food items thus making their locations more convenien t for one-stop shopping (Just Food, 2002). Sainsbury’s Savacentre format represented a subsidiary operation rather than a central format whereby it could not compete with the competitors’ number of stores in this format. The trend of grocery retailers into non food areas was not just a Wal-Mart innovation, as Carrefour also had moved in this direction. One stop shopping represents convenience for consumers, and this along with loyalty cards, big stores and lots of extras are what today’s more demanding consumer looks for, wants and expects. The preceding understandings as to the developments the occurred over time in the UK as well as in international grocery retailing segment are important to understanding not only what has happened to Sainsbury’s, but what it missed in terms of market developments and what it needs to concentrate on to return to its former greatness. Quality and Quantity Diversification has been the key to success for Tesco as well as ASDA in that their non-food items such as clothing, electrical items, appliances for the kitchen, soft toys and ceramics allow them to not only attract customers, it permits them to operate on lower margins in their food operations thus increasing the difficulty for Sainsbury’s (Food Business review online, 2005). The preceding diversification strategy represents the means via which Tesco as well as ASDA overtook Sainsbury’s, and thus indicates the path the company must take to not only hold its ground, but make up for lost customers. The preceding strategy permits these companies to offer a larger selection of items as a customer draw. The quantity of offerings represents a distinct advantage. The qualities of products as well as the environment in which they are sold are important points in attracting customers as well as keeping them, and is equal among competitors. Sainsbury’s 2005 Annual Report recognizes the preceding as the company stated â€Å"Our vision for Sainsbury’s is all about delivering great quality food at fair prices.† (Sainsbury’s, 2005). The company is committed to the importance of the low price position with regard to the UK market and has made this a center piece in its restructuring strategy (Sainsbury’s, 2005). In recognition of the importance of customer convenience, the company is expanding its non food mix which â€Å"†¦ includes items such as cards, gift-wrap, music and DVDs, and which for most customers are now a part of the weekly grocery shop† (Sainsbury’s, 2005). In this same vein, Sainsbury’s adds â€Å"Where space allows we will also sell clothing and home ware †¦Ã¢â‚¬  an d continues â€Å"We see a clear opportunity to grow sales by developing our non-food offer †¦Ã¢â‚¬  (Sainsbury’s, 2005). Analysis Key to understating where Sainsbury’s and the grocery retailing sector market is today, is understanding where it was yesterday and the events that led to the company’s decline. The supermarket wars are nothing new as are the minor developments that signal competitiveness. Price cutting discounters were in the marketplace as far back as the late 1980s, yet Sainsbury’s continued to gain market share in spite of this (BBC Online Network, 1999). Tesco’s successful bid for supermarket chain William Low in 1994 provided it with a presence in the Scottish market, but does not represent a singular event that aided in its surpassing Sainsbury’s in the marketplace. In addition, Tesco introduced a highly successful marketing campaign, as well as its loyalty card well in advance of Sainsbury’s, which helped it to improve upon customer loyalty and repeat store visits (BBC Online Network, 1999). Other developments included Tesco’s â€Å"†¦ ow n label discount lines, as well as supermarket bank accounts (BBC Online Network, 1999). Correspondingly, Sainsbury’s 1994 Annual Report indicated that their prices were 3% below the other large chains (Sainsbury’s, 1994, p. 4), however this in and of itself did not counter Tesco’s more customer centric marketing strategies which increased customer loyalty and attracted new ones. By 1995 it was official, Tesco had achieved the status of the number one grocery retailer. And while Sainsbury’s also operated Savacentre hypermarkets which sold a broad array of goods, including clothing, the company’s focus on expansion into the United States through its acquisition of the Giant food retailing chains and modest opening of 20 new U.K. stores ran contrary (Sainsbury’s, 1995, pp. 10-12) to Tesco’s focus of expanding in the large store multi product mix format in the U.K. Table 3 – UK Annual Grocery Retailer Sales 1998 – 2000 (TNS, 2000) % Share The SWOT analysis of Sainsbury’s reveals: (S)trengths The Sainsbury’s name and reputation represents a strong advantage and strength for this British company serving its domestic market as well as the fact that it has learned the lessons and importance of non-food items, larger stores and customer loyalty programs from the successes of its rivals which it has implemented in it restructuring strategies (Sainsbury’s, 2005). (W)eaknesses The company’s weaknesses are its lack of superstores to match the strength of ASDA and Tesco who are and have benefited from the increased number of non-food items these types of locations can carry and the lost customers the company must win back. (O)pportunities The well known format of pricing has been inoculated into the company’s structure through cost cutting and paring down personnel, thus putting it in the position to do battle on this front. In addition, the proven successful strategies in internal operations as well as winning customers as learned from rivals provides it with the position and structure to now attack these areas. Opportunities exist in the acquisition of key superstores from other smaller competitors as well as a strategic acquisition. (T)hreats Continued discounting, and new superstores by the company’s competitors represent its biggest threats as well as the potential acquisition of smaller chains by rivals to increase their store placements. A Porter’s Five Forces analysis of Sainsbury’s reveals the following: Rivalry Tesco and ASDA hold market share leads over Sainsbury’s, and their size, strength and placements in the market provides them with a strong positioning that the company must not simply match, but exceed in order to gain market share from them as well as smaller firms. The high rivalry in the industry makes the preceding proposition difficult as the format is based on pricing for which there is little room to maneuver. Threat of substitutes The threat of substitutes is low as the extremely high cost of entry owing to real estate, store and other relationships rules out new players in the market except through the acquisition of existing firms. In addition the high degree of managerial savvy to operate in this environment represents another inhibiting factor. Buyer power Buyer power is strong in that the stores in this sector control to a great degree their supplier relationships through long standing agreements or out right ownership and control. Supplier power Supplier power is weak as a result of the number of competitive firms in the market all having long established existing relationships. Changing to new firms means an intense round of cost cutting measures to either replace or fit in with the chains supplier structures. Barriers to Entry and Threat of Entry The barriers to entry in this industry sector are represented by the extremely high cost of either starting up, acquisition and securing qualified management and store manager talent. The threat of entry is extremely low for the same reasons. In addition, the market is full of top line players thus making it improbable that an outside firm would be interested in entering this extremely tough competitive environment. Conclusion What it will take to make Sainsbury’s great again is the continued commitment by management and employees to surpass the service levels offered by its rivals as the company has already embarked upon the immediate and long internal, location and non-food formats that have proven successful for competitors. The all important ingredient in the entire strategy and marketing mix is the customer, as pricing and product mix are keenly watched, modified and adjusted by all competitors to either maintain parity or achieve it. Store layouts, modern designs, non-food items, convenience, location and size are all key aspects of the company’s plan as contained in its Annual Report to achieve market position gains by 2008 (Sainsbury’s, 2005). These things being equalizers in terms of the company putting its facilities and locations on a par with competitors is not enough, in and of themselves, as the key to the industry sector are its customers and their weekly shopping habits and needs. Sainsbury’s must forge an increased personal relationship with its customers in terms of product selections, quality, locations, convenience and deft utilization of customer relationship management to identify spending and shopping patterns and craft unique loyalty programs that respond to individual customer preferences, needs and desires. In an industry with little to differentiate one firm from another, the difference is in the interpersonal relationships and contact with a company’s staff that spells an advantage. Friendliness, personable, helpful and most of all key customer relationship management to present offers, are factors that appeal to customers. Despite all of the investment in facilities, stock and the like, the grocery retailing industry is a service industry, as such is the most important front via which to attract, retain and increase store visits. All of the facility designs, stock and related aspects go with this formula, but, it is the customer shopping experience that is the key to winning their attitudes. Bibliography Answers.com (2006) ASDA. Retrieved on 25 November 2006 from http://www.answers.com/topic/asda BBC Online Network (1999) Business: The Company File, A tale of two supermarkets. 12 April 1999. Retrieved on 26 November 2006 from http://news.bbc.co.uk/1/hi/business/the_company_file/317325.stm BBC News (2001) UK poised for supermarket wars. 28 August, 2001. Retrieved on 25 November 2006 from http://news.bbc.co.uk/1/hi/business/1512847.stm Just Food (2002) UK: Food retailers lead the way in product, store innovation. 22 July 2002. Retrieved on 26 November 2006 from http://www.just-food.com/article.aspx?art=50664type=1 Food Business review online (2005) UK supermarkets: diversify or die. 5 April 2005. Retrieved on 26 November 2006 from http://www.food-business-review.com/article_feature_print.asp?guid=F7002651-4884-4DDA-BE2C-CAE9A7C11D3C IGD (2004a) Employment in the Food Grocery Industry. Retrieved on 25 November 2006 from http://www.igd.com/CIR.asp?menuid=146cirid=1433 IGD (2006b) UK Grocery Retailing. Retrieved on 25 November 2006 from http://www.igd.com/cir.asp?menuid=51cirid=114 Sainsbury’s (1994) Annual Report. Retrieved on 26 November 2006 from http://www.jsainsbury.co.uk/files/reports/ar1994.pdf Sainsbury’s (1995) Annual Report. Retrieved on 26 November 2006 from http://www.jsainsbury.co.uk/files/reports/ar1995.pdf Sainsbury’s (2005)Annual Report. Retrieved on 25 November 2006 from http://www.j-sainsbury.co.uk/ar05/files/report05.pdf TNS (2000) Sainsbury’s Case History. Retrieved on 267 November 2006 from http://superpanel.tns-global.com/superpanel/Library/retailer_casehist_sainsbury.asp Wikipedia (2006) TNS Superpanel. Retrieved on 25 November 2006 from http://en.wikipedia.org/wiki/TNS_Superpanel